- From our Executive Editor, cries and passionate statements of this industry of ours. Want some examples of his wisdom? Look here:
- You will lose time-to-market if you try to roll your own in a competitive field, especially Communications.
- It takes three years for a vendor to recover against the perception of having misrepresented their benchmarks.
Manufacturers of buggy embedded development tools or vendors with poor tech support can no longer keep their problems a secret. The Internet - via newsgroups, personal email mailing lists, online collaborations - now trumpet the successes of quality embedded tool vendors, and broadcast the failures of those development tool vendors that are lacking. Low-quality embedded development tool vendors have seen declining sales since 1997.
Embedded Java could become successful only if it can be restructured so as to have a zero learning curve for users of C.
You will lose time-to-market if you try to roll your own in a competitive field, especially Communications.
It takes three years for a vendor to recover against the perception of having misrepresented their benchmarks.
There are three kinds of lies - lies, damned lies, and benchmarks.
The highest rate of new product success is in the 8-bit microcontroller market. The lowest rate of success is in the 64- and 32-bit microcontroller markets.
In January 2000, Microchip shipped its one billionth 8-bit PIC microcontroller.
The most popular memory size for 64-bit processors is between 512Kbytes and 1Mbyte.
The most popular application for 32-bit processors is communications controller.
The most popular programming languages for embedded systems are C (80%), assembly language (75%), and C++ (49%). All other languages pale by comparison.
The first company to market with an innovation usually isn't successful - it's the second company that has learned from the failures of the first that is usually the market leader.
Microsoft's Software Marketing Mantra is "Release early. Release often. And listen to our customers".
"Ease of Use" is more compelling than "Leading Edge Technology"
The DSP processor marketplace cannot be treated the same as the Microcontroller marketplace.
Software development is done faster if the SW engineer sets his/her own schedule.
There is no compelling reason for an experienced, salaried engineer to learn Embedded Java.
The Videophone will never be successful - for the simple reason that people don't want to have to worry about how they answer the phone! The Videophone is an instructive failure it that it teaches that while we want to be connected, we do not want to sacrifice the charm of Privacy.
The "R&D Department" should not be responsible for Marketing.
The cellular phone is an enabling technology. Successful products will be developed merging cell phones and other useful market technologies.
In the aggregate, PC microprocessors are responsible for less than 1% of all processors sold. Embedded processors outsell PC processors by more than 99%.
If a product's business plan proposes the product be used to "store recipes" or "balance your checkbook", the product will fail.
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