The Three Axioms of Successful Marketing
I wrote these in 1993 and they are still true today:
- We will be successful if we make decisions that are in our customer's best interests, while also achieving our corporate goals.
- The customer is not always right. Sometimes the customer is very wrong. That is when the job becomes more challenging.
- It's always easy to do business when everything goes right. It's when things go wrong- your fault, my fault, nobody's fault - that you show your real value to your customer and earn their loyalty.
-Bill Giovino
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Created:18-Oct-2000, Updated:29-Jan-2013
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All Rights Are Really Reserved, so please contact us for usage and copy permission, O.K.? Some statements are covered under the United States Fair Use act.
And thanks for reading these tiny red letters.
"Semper excretio, solo profundum variat"